Our History

An Italian Tradition of Manufacturing Excellence

Focus was founded in 1915 with the production of so-called "straight razors," initially as an artisanal project. Focus quickly became a benchmark for barbers and amateurs in Italy and later throughout Europe. With its mastery of sharpening, the product range expanded to include hairdressing scissors and beauty tools. Over the years and decades, Focus conducted technological research to capture the latest manufacturing advances in both machinery and materials, such as Focus Super Cobalt. The combination of technology and craftsmanship makes the brand a manufacturer of the finest scissors and creator of exclusive tools, essential in the toolkit of every professional hairdresser and barber.

What is quality for us?

Knowledge, expertise, tradition, craftsmanship, the pursuit of perfection, as well as a long history and obsessive attention to detail.

The sum of the creative processes behind each pair of scissors and razors, the knowledge of the "why" behind each manufacturing step.

The Focus design, creation, and production team has evolved over time, combining Italian craftsmanship with technological innovation; with the goal of ensuring and creating the best hairdressing scissors. Continuous research into new materials, advanced Focus Super Cobalt alloys, and cutting-edge manufacturing techniques allow us to offer scissors that meet every specific hairdresser's needs, ensuring maximum performance in the salon.

Tradition for innovation

With Focus you will have the guarantee of always using tools designed with meticulousness and research, making these an example and a stereotype of Elite level Hairstyling.

By embracing tradition, you will elevate your creative expression with unprecedented simplicity.

Focus Super Cobalt Essentials

  • Wet, Dry, everything in short

    Scissors designed for sublime performance in every situation. The special sharpness, supported by the exclusive Focus Super Cobalt FSC material, will allow you to create sublime hairstyles.

    Versatility 

  • Unique precision

    Essential scissors for precision cuts, unique hairstyles, and refined details. Creating geometric designs has never been easier.

    Precision 

  • Slide Cut - Slice

    Scissors specifically designed for every cut, especially the so-called slice. They feature a special, smooth sharpening and localized force for a variety of cutting techniques.

    Slice 
The entire Focus Super Cobalt range

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